Practically every time I speak with small and medium-size business owners, I get asked if Twitter is a tool for business. People have the misconception that Twitter is just a series of posts consisting of personal status updates such as “I’m eating ice cream right now: ) “  They wonder how that is relevant to business.

I’m happy to clear up that misunderstanding.  Twitter can be incredibly useful to business, and not just big brands and early adapters.

A Guide to Using Twitter for Business

I was going to write a detailed post, which would introduce newcomers to Twitter for business.  However, in doing my research I discovered this terrific Guide for Using Twitter for Business, from Duct Tape Marketing.  While it was written in 2008, and updated in 2009, it is still fundamentally accurate.  It is a simple and practical road map to show you how to use Twitter to achieve some of your business and marketing objectives.

In a future post, I will cover tweeting and Twitter in more detail.

Are any of you using Twitter for business purposes?  If so, share your story.