Practically every time I speak with small and medium-size business owners, I get asked if Twitter is a tool for business. People have the misconception that Twitter is just a series of posts consisting of personal status updates such as “I’m eating ice cream right now: ) “ They wonder how that is relevant to business.
I’m happy to clear up that misunderstanding. Twitter can be incredibly useful to business, and not just big brands and early adapters.
I was going to write a detailed post, which would introduce newcomers to Twitter for business. However, in doing my research I discovered this terrific Guide for Using Twitter for Business, from Duct Tape Marketing. While it was written in 2008, and updated in 2009, it is still fundamentally accurate. It is a simple and practical road map to show you how to use Twitter to achieve some of your business and marketing objectives.
In a future post, I will cover tweeting and Twitter in more detail.
Are any of you using Twitter for business purposes? If so, share your story.