Findings in a recent report indicate that social networking continued to grow over the past year.  The report, based on Forrester’s Consumer Technographics® data from more than 275,000 consumers in Asia Pacific, Europe, and North America, examines how consumers are engaging with social technologies.

According to the report, the number of people who joined social networks increased by 8 percent in North America, 11 percent in Europe and 18 percent in China.

However, the number of people who created social content did not increase. Says Jacqueline Anderson, Forrester Research Consumer Insights Analyst, “one-­third of online consumers in the US regularly watch user-generated videos on sites like YouTube.  But, only 10 percent of US online consumers upload videos they’ve created to public sites.”

Awareness of the trends uncovered in Forrester’s research provide insights that help businesses determine how consumers may select and purchase products and services.   Businesses should potentially decide to focus less on driving user generated content, and more on creating fresh and interesting content for their customers.

You can read more about this report at www.Forrester.com